Finding resources to support good causes is hard work; fund-raising takes substantial time and effort. Organizations and individuals who depend on donations often rely on volunteers to help raise them. Volunteers succeed because they personalize the cause and make it relevant to their friends and neighbors, often through simple and humble actions like standing outside in the cold ringing a bell. City by city and block by block people give because they are compelled to support not only the larger cause but also the passion and conviction of the volunteer.

Organizations and individuals collect donations online using services like PayPal. Unfortunately, people passionate about a cause can do little more than directly give money. What is lacking is the technological means for an online volunteerism to flourish, where individuals can raise money on behalf of others in a highly personal way.   That is why Pledgie was created.