They Believe:

Running a business is hard enough. They believe financial record keeping should be easy, fast, (and perhaps even fun), but still detailed enough to satisfy your accountant.

Billing should be simple. You can send an invoice a few seconds after creating your account no matter what level of experience you have.

Your data deserves to be safe, secure, and accessible to you. They also believe you own your data. Your data will be easy to export any time you want it.

Every customer should look like a Fortune 500 company, based on the image sent by invoices, bills, or other accounting communications, no matter what size the company is.

Everyone is entitled to the latest version of their software, so no matter what kind of account you have with them, you get the upgrades.